Systems thinking
Reusable patterns that help teams move faster after launch.
Available for select product design partnerships
I design digital products that feel calm under pressure.
I am Alex Morgan, a product designer turning complex workflows into clear, durable interfaces for teams in finance, healthcare, and creative services.
Experience
9+ years
Launches
42 shipped
Signature approach
Research-shaped systems with editorial clarity.
Product auditsDesign systemsConversion flows
About
I bring structure before screens.
My best work happens where ambiguity is expensive: onboarding, reporting, internal tools, and decision-heavy customer journeys. I partner with founders and product leads to clarify the job, map the system, then design interfaces that make the next step obvious.
Human language
Flows written and designed so people understand what changed.
Measured craft
Visual precision connected to activation, trust, and retention.
Selected work
Gallery of recent product stories.
Demo data marker: these portfolio entries are realistic sample projects and can be replaced with your own live case studies.
Product strategy2024
Harbor Finance Dashboard
A decision cockpit for independent finance teams balancing cash flow, invoices, and weekly risk signals.
Reduced weekly reporting time by 38%
UX systems2023
Kinship Health Intake
A calmer mobile-first intake flow for family clinics, designed around trust, plain language, and fewer restarts.
Lifted completed appointments by 24%
Brand interface2024
Northline Studio Launch
A portfolio and booking experience for an architecture studio that needed editorial restraint and high-quality leads.
Doubled qualified inquiry rate in six weeks
Contact
Tell me what you are trying to make clearer.
Send a short note about your product, timeline, and the decision you need help making. The form submits to a server function, so you will see an error if delivery fails.
Good fit projects
B2B SaaS redesigns, onboarding repair, analytics dashboards, service blueprints, and design system foundations.